Meet Rhian

Rhian Davies, strategic advisor and executive coach to founders, CEOs and senior leaders

A strategic advisor and executive coach to founders, CEOs and senior leaders.

The person they call when the pressure is high, their thinking is in overdrive and they need a clear, trusted perspective before making the next move.

Her perspective comes from both sides of the table - 25 years operating as a senior leader and advisor across VC-backed, PE-backed and publicly listed companies, including work in technology, media and high-growth businesses. It is informed by more than 18,000 hours of strategic advisory and coaching, as well as non-executive directorships, consulting and chairing peer advisory groups.

She helps you strengthen how you think, decide, communicate and execute under pressure.

Because when decisions, pace and complexity don’t slow down, how you’re thinking matters.

People typically bring me in when there is something important to work through - a high-stakes decision, a leadership team under pressure, organisational change, difficult dynamics, a critical growth phase, or a need for experienced independent perspective without internal politics attached.

Sometimes that means working closely with one senior leader.

Sometimes it means partnering with a leadership team or organisation around how they think, decide and operate.

How I think

Rhian Davies, strategic advisor and founder of Cariad & Co

The work starts with your state.

We triage the immediate fires and build the foundation - so you're resourced to make the decisions that matter.

I hear what sounds fine externally - and see what isn't working underneath.

The decisions. The conversations.

What you're tolerating.

What you're avoiding.

What you're choosing to be responsible for.

It's not about more information. It's about perspective.

I've lived the chapter you're navigating.

I name the patterns early - before they start to shift the direction.

Helping you make sense of what you've been feeling but haven't been able to name.

Someone to think with - without filtering or second-guessing the conversation.

Because at this level, you’re rarely limited by capability.

You’re limited by what you tolerate, what you avoid and what you choose to carry alone.

Why I do this work

Many senior leaders are over-functioning.

It's the operating model they rely on to keep up with the pace, responsibility and outcomes expected of them.

But they can set a standard that's not sustainable.

And they’re living with the consequences daily.

I lived that operating model. Years of over-functioning at a senior level led to burnout, an autoimmune diagnosis and a chronic confidence crisis.

I became much clearer about what deserves my energy, what I’m willing to carry, what needs to be challenged and what no longer gets tolerated.

That same discipline now sits underneath the work I do with leaders and leadership teams under pressure.

Helping them operate with greater clarity and stronger judgement, while building ways of working that are effective without becoming unsustainable.

Rhian Davies, strategic advisor, executive coach and founder of Cariad & Co

Credentials

Clinical Hypnotherapist - MSc in Clinical Hypnosis


Certified Coach - International Coaching Federation | European Coaching Federation | European Mentoring & Coaching Council


Master Neuro Linguistic Programming Practitioner


Psychometric Behavioural Profiling Practitioner



British Psychological Society Member

  • "I knew within our first call you were exactly who I needed to work with. It's been my best investment in the last decade."

    - Chief Product Officer - AI - Series C

  • "You helped me understand in 90 minutes what I’d been trying to figure out for months. I’ve got clear answers and the confidence to act on them."

    - SVP Sales - eCommerce/AI

  • “Before chatting to you I felt stuck about a conversation I’d been avoiding - but you stripped out the emotion, helped me get clear on the facts and I walked away with a solid approach for how to deal with it.”

    - CEO, SaaS Scale-up

  • "It’s like you’re in my head - you understand how I’m thinking before I do. The perspective you give me is invaluable."

    - CEO, Family Office

  • "You helped me find the courage to make bold decisions that have completely changed my life and business. I wouldn't be where I am without you."

    - Founder & CEO, SaaS Scale Up