Meet Rhian

Rhian Davies, strategic advisor and executive coach to founders, CEOs and senior leaders

A strategic advisor and executive coach to founders, CEOs and senior leaders.

The person they call when the pressure is high, the business is moving quickly and they need an experienced, independent perspective on what needs to happen next.

Her perspective comes from both sides of the table - 25 years operating as a senior leader and advisor across VC-backed, PE-backed and publicly listed companies, including work in technology, media and high-growth businesses. It is informed by more than 18,000 hours of strategic advisory and coaching, as well as non-executive directorships, consulting and chairing peer advisory groups.

She helps capable leaders operate at the level their role and business require, in ways that improve not only their own effectiveness but how the organisation around them functions.

People typically bring me in when there is something important to work through - a high-stakes decision, a leadership team under pressure, organisational change, difficult dynamics, a critical growth phase, or a need for experienced independent perspective without internal politics attached.

Sometimes that means working closely with one senior leader.

Sometimes it means partnering with a leadership team or organisation around decision-making, ownership, accountability, leadership relationships and how the business operates through growth and change.

How I think

Rhian Davies, strategic advisor and founder of Cariad & Co

I look at both the leader and the environment they’re operating in.

What is demanding their attention.

Where ownership is unclear.

Where decisions are getting stuck.

Where leadership relationships are creating friction.

Where too much is being carried by too few people.

Where growth or change has outpaced the way the business is operating.

My role is to help identify what actually needs attention, separate what belongs to the leader from what belongs to the wider organisation, and bring experienced perspective to the decisions, relationships and operating challenges that matter most.

Because at this level, capability is rarely the issue.

The question is whether the way you’re operating still matches the demands of the role and the business around you.

Why I do this work

Many senior leaders are operating in environments that demand more of them than the role should reasonably require.

Over time, that can lead to too much landing with one person, blurred ownership, constant escalation, difficult leadership dynamics and ways of working that become increasingly hard to sustain.

I know what that feels like personally. Years of over-functioning at a senior level led to burnout and forced me to rethink how I was operating, what I was carrying and what needed to change around me.

That experience still informs the work I do today, but the focus is broader than individual resilience.

It is about helping leaders operate effectively and sustainably while strengthening the decisions, relationships, ownership and ways of working around them.

Rhian Davies, strategic advisor, executive coach and founder of Cariad & Co

Credentials

Clinical Hypnotherapist - MSc in Clinical Hypnosis


Certified Coach - International Coaching Federation | European Coaching Federation | European Mentoring & Coaching Council


Master Neuro Linguistic Programming Practitioner


Psychometric Behavioural Profiling Practitioner



British Psychological Society Member

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